Me And My Smartphone, Till Dead Battery Do Us Part

March 15, 2016 By Brad Akyuz, Director, NPD Connected Intelligence interact with our phones 150 times in a given day we reach for our phones every six-to-seven minutes during the waking hours. According to the Connected Intelligence Smartmeter, 12.5 percent of smartphone users check their in-box as soon as they reach for their phones in the morning (during the work week). drops down to 10.8 percent during the weekend, placing or receiving a phone call is the second most popular activity. Six percent of smartphone owners take part in a good old-fashioned voice call first thing in the morning on average, we make seven calls per day, spending just over 30 minutes chatting in total double that in group chat apps In between voice calling and group chats is music use, with just under six percent of the base listening to music first thing in the morning. https://www.npdgroupblog.com/author/brad-akyuz-director-npd-connected-intelligence/#.VvIHFctPq70